ozprodrivers prides itself on the amount of internet traffic it gains and controls through its website. The following is a breif explanation of website statistics and how it relates to our market foothold.
Unique Visitors
This is a single, individual person (computer) that has viewed this website within a specified time period, this is usually over a calendar month. Each person visiting the website is counted only once during that period, no matter how many times they visit the website. It is by individual computer or modem IP Address
Number of visits
This is the number of times that ozprodrivers has been visited. When you look or compare it to the number of unique visitors, it will give you an idea of the number of people who are returning to this site.
Page Counts
This is a single page on ozprodrivers website, it may be the front page or home page, contact us, about us or one of the many busy pages or menus within ozprodrivers.
Time On Site
Google and Awstats will tell us how long a visitor stays within ozprodrivers. From these detail we can tell what is areas are popular and importantly how long a visitor is staying within ozprodrivers.
Hits
A hit is a request made to our server where ozprodrivers website is hosted. Each file that is requested is counted as a hit. For example our home page may be a single name.html page with 2 images featured on it. The number of hits recorded will be 3, as the front page name.html page is known as one file and each image is also counted as one file. The strenght of any website cannot be guaged on hits alone and in fact it is only suitable for bragging rights and means nothing.
Bandwidth
This is the amount of data (measured in megabytes) transferred from our server to a browser and many other computers who are viewing ozprodrivers. Here is how it works, If a user comes in and views one of our home pages and on it has text and images that add up to say 2mb, if 50 people view this page then the amount of data transfer would be 100mb.
Measurement
Most websites will have a menu which will allow the owners to guage the traffic. ozprodrivers users two menus
Awstats is a server based program that sits within the server software and watches whats goes on, hourly, daily, weekly, monthy and yearly.
Google Analytics is a external software system that operates similar to Awstats with features that allows you to utilise the many menus and operating systems supplied by Google.
Both of these systems provide theozprodriversteam and its advertisers a good picture and window too how effective ozprodrivers is operating.
There are external traffic companies like Hitwise etc who externally will provide data and independently substanciate a websites claims.